In recent years, although China's label printing industry has developed rapidly, due to its late start, compared with developed countries such as Europe, the United States, and Japan, there are still existing aspects such as market size, product grade, application of new technologies, and consumption levels. Considerable gap. In general, China's label printing market is still in its infancy, and it is not yet mature, and there is still plenty of room for future.
Overview of print labels supplier development
China's label printing started in the late 1970s, and the main equipment, technology, technology and materials came from Japan, the United States and Taiwan. At present, there are basically three printing methods for label printing. The printing method is mainly letterpress printing, and the printing method is flexographic printing and offset printing. At present, embossing is the main method in China, followed by flexo printing, and a small amount of offset printing. The future development trend is that flexo printing will dominate.
In terms of market size, with the development of the market economy, the needs of the special packaging industry and the anti-counterfeiting industry have increased dramatically. The label market in China has maintained a sustained and rapid growth momentum, with an average annual growth rate of 15% -20%, far exceeding the global level. Average.
According to the statistics of the "Label Printing Industry Production and Sales Demand and Investment Forecast Analysis Report" released by Foresight Industry Research Institute, China ’s total label printing output value was 19 billion yuan in 2010, with a total output of 2.5 billion square meters, a year-on-year increase of 20%. The total output value of printing was 23 billion yuan, and the total output reached 3 billion square meters, a year-on-year increase of 20%. In 2012, the total output value of China's label printing industry reached 26 billion yuan, and the output reached 3.4 billion square meters, an increase of 13% and 14 compared with 2011. In 2013, the total output value of China's label printing industry reached 30 billion yuan, and the output reached 4 billion square meters, an increase of 15% and 18% over 2012, respectively.
Since 2008-2014, the overall scale of China's label printing market has shown an increasing trend, and the growth rate has fluctuated. By 2014, China's label printing market sales revenue was 45.108 billion yuan, a year-on-year increase of 29.89%; total profit was 3.507 billion yuan, a year-on-year increase of 29.89%. It can be seen that there is still a lot of room for the development of China's label printing industry in the future.
Development direction of label printing
Compared with developed countries, China's label printing market is still immature and there is a large gap. Specific manifestations are: label printing letterpress still dominates, and flexo printing has been the mainstay in the world; paper still accounts for a large proportion, 85% of our country is wet peeling label, and international has turned to film; professional There are fewer label printing companies; fewer new technologies are used in label printing, and some technologies are even blank, such as radio frequency smart labels.
However, the current changes in the market, especially in the era of world economic integration, continue to put forward new and higher requirements for label printing, mainly in the application of new technologies, multi-functions, new varieties of multiple uses, etc. aspect. In other words, the competition in the label market is comprehensive, including product competition, service competition, brand competition, and speed and efficiency competition.
Among them, the competition of products is reflected in the stability of product quality, the complete product series, and the richness of product application fields. In addition, advanced development technology and research and development capabilities will affect the product series, application fields and functions.
With the same quality products, service will easily become the decisive factor. Improving the service level requires cost and rich management experience, which will be constantly reflected in future competition.
Now is an era of focusing on brands. When the differences in the quality, price and service of various suppliers gradually narrow, the brand effect will play a guiding role. Establish a brand among direct customers and end users, assist direct customers to better serve end users, and solve various needs and problems.
The collection and feedback of market information, on-demand production and supply capacity, production efficiency, and the speed of new product development all reflect the competition in speed and efficiency, as well as the comprehensive strength of the enterprise itself. In the future competition, the speed and efficiency of each link of marketing, sales, production, distribution, research and development will bring huge competitive advantages to label suppliers.
Therefore, China's label printing enterprises need to continue to make breakthroughs in independent innovation in technology and equipment, and continue to expand market share with advanced production technology, stable quality, excellent service, and sufficient funds.