Product labeling decision is a kind of product decision, it is important based on the consideration of product labeling. Product plastic labels should include product logos, manufacturing dates, product descriptions, and graphic designs. Labels must not only differentiate between products, but also have attractive patterns and fonts to promote sales.
The need for product labels:
The manufacturer must design a label for the product. It may be just a simple plastic label attached to the product, or it may be a well-designed pattern that combines with the product packaging. Some are; plastic labels only indicate the brand name, and some are quite rich in content. Although manufacturers prefer simple labels, sometimes the law requires labels to provide more information.
Features of product tags:
Tags have several functions, so manufacturers have to decide what features their tags should have. The minimum function of a label is to identify a product or brand, such as the Sunkist stamp on a Shangi Citrus. Labels can also be used to distinguish product grades, such as A, B, and C labels on canned peaches. In addition, the label can describe several pieces of product-related information, including the manufacturer of the product, the place of manufacture, the date of manufacture, content, and how to use it. Finally, labels can promote products with their attractive graphics.
Product label updates:
Sooner or later, the labels of brand-name products will become obsolete, so it needs to be revised after a period of time. For example, the label of ivory soap has changed the size and shape of the font 18 times since the 1890s. OrangeCrush beverages have significantly revised their labels due to the use of fresh fruit labels by competing brands. The new design symbolizes freshness and has stronger and deeper colors.
Legal restrictions on product labels:
For a long time, the law has restricted labels. Poor labels can cause misunderstanding to customers, or fail to describe important components of products, or provide adequate safety warnings. The US federal and state governments have targeted labeling legislation, the most important of which is the Fair Packaging and Labeling Act of 1966. In recent years, the label decision has been affected by unit price (indicating the price of each standard unit), unsealing period (indicating the shelf life of the product), and nutrition labeling (indicating the nutritional value of the product). Before launching a new product, a seller must determine whether its label contains all the necessary information.