Packaging should be used for circulating products in all trades and industries. What is the concept and function of packaging for big brand companies in the consumer goods industry? What are the functions of the print labels supplier on product packaging?
The label, which carries complete product information and display effect, also shows the temperament and personality of the product itself and should be said to be the finishing touch to the product packaging. One of the requirements for labels on finished product packaging is the quality requirement, i.e. no wrinkles, no bubbles, no scratches, no burrs, etc., accurate printing overprint, no overlapping, no ink leakage, no ink impurities, etc., good adhesion and no warpage. Another is the new requirement of the information age, that is, to carry more product introduction materials, display them in the form of two-dimensional codes, and connect to more brand stories behind products, similar product introductions and other promotional information; Another is AR technology, that is, by scanning the product label and playing the previously recorded video photo files, consumers can feel personally involved, integrate into the brand, and improve their sense of scene.
The higher the price or the higher the cost, the better the label is, but the better it is to conform to the brand positioning and highlight the brand personality. Of course, the choice of labels is also constrained by the profit margin index of products, and it is necessary to seek the balance of materials, technology and design within the limited cost space. However, in the future, labels will be the collection carrier of big data. RFID technology can be used to integrate consumer usage data and logistics data from all channels, thus becoming an important resource for brand companies and facilitating further development of new markets.